About me

An interview with Antonio.


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Question: Hi, very nice to meet you. Please, tell us a bit about yourself. 

Answer: Hi all. I was born in Italy but Is spent  the last 17 years living in Spain, UK, Germany and now US. I studied things like Ancient Greek and philosophy and I graduated in Spanish Literature. Immediately after University I worked as a freelance translator and somehow -ahem- I ended up working in IT.

Q: Why such change?

A: Mmmhhh... let me think... First of all the money in IT is considerably more attractive than working in a school; the other reason is that I love technology. 

Q: And now strategy. Why?

A: Advertising has always been a thing to me, but the main driver is that people and human behaviour fascinate me. 

Q: Can you explain more in detail?

A: Of course. I truly believe that every person is unique, but at the same time we all follow certain behavioural patterns and fall into a specific macro-category. As a result the desire of understanding and influencing those behaviours.

Q: Tell us one thing that you love.

A: I am a passionate scuba-diver. I love the ocean and what's inside.

Q: And last thing something you hate.

A: Cheese, of course!  I hate lactose and all its derivates.

Q:  An Italian who doesn't eat cheese? That's weird!

A: In Italy there are 1.5M lactose intolerants. We represent 2,5% of the entire population. If you add to that all that avoid cheese because of diet, I'd say we are more than just a weird niche market, right?

Q: Well, I guess you are right. Do you want to add anything g else? 

A: Yes, thank you. If you, who is reading this, are interested in knowing more about me, don't be shy!