An interview with Antonio.
Question: Hi, very nice to meet you. Please, tell us a bit about yourself.
Answer: Hi all. I was born in Italy but Is spent the last 17 years living in Spain, UK, Germany and now US. I studied things like Ancient Greek and philosophy and I graduated in Spanish Literature. Immediately after University I worked as a freelance translator and somehow -ahem- I ended up working in IT.
Q: Why such change?
A: Mmmhhh... let me think... First of all the money in IT is considerably more attractive than working in a school; the other reason is that I love technology.
Q: And now strategy. Why?
A: Advertising has always been a thing to me, but the main driver is that people and human behaviour fascinate me.
Q: Can you explain more in detail?
A: Of course. I truly believe that every person is unique, but at the same time we all follow certain behavioural patterns and fall into a specific macro-category. As a result the desire of understanding and influencing those behaviours.
Q: Tell us one thing that you love.
A: I am a passionate scuba-diver. I love the ocean and what's inside.
Q: And last thing something you hate.
A: Cheese, of course! I hate lactose and all its derivates.
Q: An Italian who doesn't eat cheese? That's weird!
A: In Italy there are 1.5M lactose intolerants. We represent 2,5% of the entire population. If you add to that all that avoid cheese because of diet, I'd say we are more than just a weird niche market, right?
Q: Well, I guess you are right. Do you want to add anything g else?
A: Yes, thank you. If you, who is reading this, are interested in knowing more about me, don't be shy!