• Chupa Chups wants to attract adults

  • Social norms represent a barrier

  • We turn the barrier into benefit

  • Peachcap wants financial advisors to join the firm

  • Emotional intellignece is key to FAs' success

  • We give money an identity

  • Madden' sales are flat

  • Pop Warner players are the new audience

  • We tell parents that their kids need Madden as a learning tool



  • Compass want to attarct agents & buyers

  • Time and speed is the common shared value

  • We tell agents and buyers Compass goes straight to the point

  • Redbox is part of dying industry

  • Steraming services are not exciting

  • Reinvent the night date


In strategy we trust.